Live Video is For Business Dead.
Well, not completely… but its effectiveness has shifted and it's become very clear that the most common strategies that people are using in order to grow their business with video… simply aren't working.
Before you freak out and run off saying that I'm no longer using Live Video as a part of my strategy…
I am most definitely still using Live Video… AND, I've shifted the plan based on testing and observing the top players in the content creation and video space.
We are bringing Live Video Back to LIFE!
So… here's what needs to shift in order to use Live Video for business.
1. It's not enough to just “Go Live” for your business
I see top leaders who used to have 100s of people on their videos hosting communities of far smaller numbers. Live videos need to be specific, strategic, and filled with value, community, and entertainment.
2. Know that social media vanity metrics don't matter!
As Shameca Tankerson says.. Commas over Comments! You have NO IDEA what actual sales are happening behind the scenes so get out of your own head when it comes to comparing numbers. YOU. DON'T. KNOW. THEIR. REAL. RESULTS.
3. Stop trying to be a “pro video creator”
If what you really want to do is build a business or create a movement, don't spend all your time perfecting your video quality. A fancy camera or a script is not the key to success and oftentimes people spend too much time perfecting their set – when they really should be focusing on connecting, making sales, and the strategy AROUND their videos.
4. Be Everywhere… or Be Left Behind.
This doesn't mean you need to spend time on all of these platforms, but it means you need a strategy in place for repurposing platform-specific content so you can catch your clients and customers where THEY are spending time.
5. You can take time off of your video schedule!
If you create content that is consistent… and strategic… you can take a break, and your community will actually miss you and want you to come back. So many people who talk about “posting every day” end up creating white noise that no one listens to.
6. Tell the Truth.
7. Ok, read that last one again…
The only way for businesses to succeed as we move forward into the New Age of Authenticity is, to tell the truth. AND, most experts, entrepreneurs, and content creators are lying.
Telling the truth can feel scary, or oversharey… but really underneath all of this… it's the only thing that will allow you to cut through the noise.
8. Get a clear marketing strategy in place.
A marketing strategy for 2021 needs to be one that allows you to Own your Media, Own your Data, and drive your community forward along your customer journey.
That's it! I know it's a lot…
And we are just scratching the surface.
With all of this in mind… we have a big announcement to make.
We are completely shutting down our current system and launching a brand new strategy that we've been testing behind the scenes.
It's REAL good, and it will allow you to Show Up & Get Clients with video without being sucked into the vortex of social.
I'm going to run a free Video Kickstart where I'll walk you through this system and you'll leave with clarity and a video plan that works for YOU.
THIS IS NO LONGER ABOUT A ONCE SIZE FITS ALL… FOLLOW THE GURU PLAN.
This is about creating something that is UNIQUE and works for you and your community as you turn your message into a movement.
It's exciting and scary, and seriously awesome. I'd love to share it with you.
Sign up at www.Molly.live/showup
Thank you Molly
#nugget create library of content
Yes, I hear your voice in my head too. Very encouraging! Thanks!
#nugget Do.The.Thing <3
#nugget DO THE THING! Even when no one shows up!
Feel better Frankie
I do love your lighting.
#nugget It’s more important that you actually spend time talking to humans!
#nugget be everywhere or be left behind
Thank you for sharing this, Molly.
How do you get rid of the glare on glasses? Mine is so bad it is distracting
Dawn Osmer Cumings it’s difficult. You just have to move the lighting around or do it without glasses
Molly May have special glasses!
Molly just mentioned her light sits higher than she is. Thats the trick
#nugget when you take control of your data, you have control of your media and you are in control of your results
How do u take control?
#nugget lift your light higher to get rid of the glare in your glasses.
#nugget glare on glasses good tip!!!
What is the book again?
I love you too, Miss Molly! <3
#nugget take time off (I did this recently…really needed!)
Good for you!
#nugget Tell the truth! YES
#nugget tell the truth and be your truth <3
#nugget process your stuff
lol- I just watched a Digital Marketer webinar with Ryan D. that was pretending to be live. The chat was even disabled. Yaass! The clues are there if you are looking for them.
Oh my gosh!!! how devastating!
Nugget own the data download and save
Q: how do you get all those specialty links?
I can’t believe “tell the truth” is on the list! omg
Relational is always going to be the way to go.
Hey Dawn! We sent you info via messenger so you can get a reminder. Go check it out!
Yay!! I signed up and am excited
Wait!!Your mic is pink!?!
What was the sign up link?
Wow!! I have NEVER seen another Daniela in a live <3 congrats
The tool for downloading videos?
Jane Evans jic anyone who missed it… http://Www.thepreparedperformer.com/rp
Thank you so much – so happy I watched your replay of T&C
Can i get a replay??
Social media, FBI messenger video to connect for grand kids connects. And coaching
The bible, a light to my path
Cute book 4 kids!
Map to millions
Live video is her main driving force, then chops it up to post elsewhere
Light HIGH to lessen glare in glasses
Thank you! Own data!
Thank you Molly! So great to see you!
Hi Molly do you structure all your videos the same way that you outline with the Jarvis recipe?
Burt Ropiha for my main weekly Value Video… Yes 🙂 but there are about 15 other people of videos that we use in our strategy.
Hi Ron! Check your messages for access!
Yes…time off. Keeping up with all this is exhausting!
Thank you for always knowing what’s on the cutting edge and sharing it
I’m grateful for you Molly!!
I am grateful I will eventually be able to work with you!
#nugget use video to build my business! Stop worrying about fancy!
#nugget take control of data take control of media
Just signed up for Kickstart program- so grateful for you Molly! You have inspired me to move forward!!
Remindme please, #replay Love this woman! Have too much fun being a Human! lol
Hey Cadence! We sent you info via messenger so you can get a reminder. Go check it out!
Are u using fb go live only? Mine dont look like yours.