You are in for 30 awesome challenges!
We’ll be covering confidence, speaking skills, video technique AND loads of very specific tips and tricks so you can build your audience and boost your sales using FACEBOOK LIVE!
Below, you will be given 30 challenges, one for each day. This will provide a month's worth of daily tips, challenges, and homework!
As you get through each challenge, head over to the Facebook group and let us know how you are doing! Post comments, give updates, share! Don’t forget to request to join! We wouldn’t want you missing out.
Here is the first mini challenge!
We are off with a BANG!
Today’s video is about accountability, commitment and my secret for staying on task – THE MAGIC FEATHER!
Watch this video, visit the Facebook Group to let us know if you are IN, and please share your magic feather.
The Key to commitment!
Live video is hard!
Building a business is hard!
Committing to a goal and staying committed is hard!
This challenge will give you 3 extra reasons to stay committed.
Unlock the secret super power behind your business.
Now it’s time to dig into your business!
This will help you to come up with LOADS of content ideas! And, you’ll be able to better serve your audience by knowing the problems you are able to solve.
So – in this challenge, you will write 20 Problems for which your customers need solutions.
Who do you serve?
Today we have a little note about yesterday’s challenge ; )
And you are challenged to list 3 specific target markets.
Solving the problems!
Today’s challenge is actually a big old worksheet!
It’s one of the last “businessy” things we’ll do before we get into fine tuning your live video and speaking skills!
When you go LIVE you are giving your audience SO MUCH INFORMATION. They not only hear your message they see it, they experience it!
It’s very important to make sure you are putting out a clear message that matches your BRAND in every aspect of your business.
You’ve now done a lot of prep work to get really clear what your business offers. Now, make some solid choices and stick to them.
If you are working with a larger company, AWESOME! This will help you to stand out, just make sure you are following the compliance rules your company has set in place.
What values does your brand represent?
What consistent colors can you use in your online and personal image that create a cohesive look and feel?
Setting boundaries for yourself will allow you to be creative and free in your videos without going toooo crazy. ? (You know that could be a problem for me. Ha!)
I have attached a branding worksheet that I use with my clients and it has been crazy helpful for establishing a clear message.
Answer these questions in The Facebook Group.
Snap Statement – Super Networking at an Accelerated Pace.
Write a script out following these guidelines: As a result of …My clients …They do this via… Do you or anyone you know want…Yahoo!
Tomorrow we start working on SPEAKING SKILLS!
Here’s the video – go watch and comment in the Facebook Group!
Your challenge today is to BREATHE intentionally 4 times every morning!
Watch the video for more details, and then comment in the Facebook Group if you are in ?
Your Face and Eye Contact ?
Your Tongue and Your teeth!
Warm those puppies up!
Final step of the B. FAB warm up.
Body and voice.
Once you have played and tried both of these little vocal warm ups, go into the Facebook Group and comment “B. FAB”!
2 Keys for “set up” success:
- PLAY with your lighting, tripod angles, and background.
- Be Intentional.
Make choices that further your objective with each video.
Here’s a list of my favorite tools to help up-level your live videos.
BONUS – If you end up getting a pop up backdrop (which I love so much) here’s how to FOLD the dang thing! : )
And, the video from today with the challenge… which is to play with your set up and post a photo in the Facebook Group.
You hit go live… Your intro is SUPER IMPORTANT!
Here is what to do, so you don’t loose the replay viewers… one of the most valuable aspects of fb live!
Your challenge for today is to post either a LIVE or pre-recorded video practicing your intro.
Here’s the guideline:
- Hit “go live”
- Hold your ideal “thumbnail pose” (I can’t believe I didn’t do this today. Ha! I always do it… just going for more “teaching moments.”)
- Tell us the VALUE we’ll be getting out of your video (on this practice video, you can simply say) “You’ll be getting awesome value today.”
- Greet the replay viewers, ask them comment and give hearts and likes.
- End the video : )
Go Live on Purpose!
It is so important to know WHY you are going live.
You must set a clear objective and then use different tactics to achieve the objective.
Your challenge today is to use the comments below to write 3 potential “objectives” for your live videos.
THE MOMENT YOU BEEN WAITING FOR!
How to change the thumbnail in a Facebook Group!
Watch this and then go back and change your thumbnails!! Comment “done” below when you are done.(Click HD for a clearer video)
THE TECHNICAL MAGIC OF FACEBOOK LIVE.
We went through the super basics of hitting the Go Live button and LOADS of fun adjustments you can make while broadcasting.
We also covered loads of technical aspects of re-purposing your videos!
Thank you to Tracey Cox, Krista Farmer, Scheva Oliver Hurm and Kim Morse for joining in on Zoom!
You know what you have to offer, you know your target market, you have a clear objective… what the heck do you talk about when you go Live…
Here’s a list of 15 Different Types of Live Videos!
Pick 3 that would work for your business and share them in the Facebook Group! 🙂
- Ask Me Anything
- Behind the Scenes
- Top 10
- Demo/How to
- Feature a Client
- Themed Weekly Posts
- Live Sale
- Choose Your Own Adventure (Let them choose between two or three options – people love to tell others what to do. Ha!)
As you add Live Videos to your marketing plan, you may feel a little crazy and overwhelmed.
Before you get to that point – DO THIS!!
It’s the best way to move past the OVERWHELM in your biz!!
PICK ONE ASPECT OF YOUR BUSINESS AS YOUR “SUPER OBJECTIVE.” The main thing you will focus on!
Elevate your speaking skills so that you can intentionally achieve your objective with each video!
Use Notes with “Traffic Signs”.
If you need to, include your call to action and an intro reminder.
Vary your vocal tactics!
Remember the 5 Ps of a Prepared Performer
Your challenge for today – practice the 5 Ps by saying this phrase: ”Stop Selling, Start CELEBRATING!!”
When you’ve done it…post “Stop Selling. Start Celebrating!” in the Facebook Group.
Haters gonna hate! (Using my new Mevo camera and I have no lights set up… Just wanted to try it out for you guys!
Recognizing the fact that it’s scary and preparing yourself for a few negative comments here and there AHEAD OF TIME is a valuable tool!
It’s all about your mindset and your ability to focus on the positive!
Post 5 things that you love about yourself on camera in the Facebook Group.
Elevating your on camera “persona.”
Being very intentional with the branded image and energy you are putting out so that your audience can really connect and comes running back for more.
How to end your video so that you make the most of your time!
Your Challenge – Post a LIVE VIDEO in the group and deliver your “end” message.
Here’s the guidelines:
- Announce that it’s ending.
- Thank them for joining.
- Tell them when you’ll be back.
- Remind them of the Value you provided.
- Repeat your call to action.
- End with a signature sign off phrase that reinforces your brand.
I’m SO PROUD OF YOU!
You have already done WAY MORE than most of the business owners in your industry!!!
All of the prep-challenges set you apart before you even hit live!
Here’s today’s challenge:
- Warm up.
- Pick something you can teach us (It can be how to cut a cucumber, I don’t care! Doesn’t need to relate to your business.) AND pick a call to action!
- Tell someone else in the group that you are going to go live so they can cheer you on.
- Tell us what you are going to teach in the group and then write the same thing in the title of your post before you hit “go live”.
- Check Your Set Up (wipe of your camera – mine is fuzzy here!)
- GO LIVE!
- Intro i.e. State Value, address replay viewers.
- Recap and remind of call to action.
- Tell us where we can find you next.
- Give us a signature send off that reinforces your brand values.
- Post DONE in the group.
- HAVE A DANCE PARTY
Getting the most return on your live video investment!
Use the APR Method! Announce, Pretend, Re-purpose.
SO – set a date to go live either on your personal page or business page and offer valuable info to your audience!
Post the date in the group!
We had our “Walk the Walk” Zoom Q and A and it was AMAZING!
Big shout out to Tracey Cox, Kim Morse, Mary Pendleton, Michelle Hernandez OC ProVoice and Melissa Rae Luttrell Amos who joined in Live.
You guys will learn loads from this about using your voice and your body/face to get your message across!!!
The most important thing to remember as you go forward in your live video awesomeness: THIS IS ALL ABOUT YOUR AUDIENCE!
Yes! It’s important to have a Super Objective and a Specific Objective… and after you’ve set those, giving them crazy value should be your number one goal.
- Go watch other live videos and really take note of how you experience it as a viewer.
- Go to your list of 20 problems that your audience needs to have solved and transfer it into a spreadsheet or notebook. As you hear any other problems come up. Write them down! Even if it’s just by sharing someone else’s blog post, you can offer value by solving these problems.
Plan a SERIES of at least 3 videos to do live on your BUSINESS FACEBOOK PAGE and before you do the series, do a casual convo on your personal page where you let them know that you’ll be going live on your biz page with your series of awesome.
Testing Testing… This is YOUR BUSINESS.
You have your own unique blend of awesome and so does your biz. You need to test and tweak!
What is next… and a teaser about my new favorite fb live technique!
Secret Sauce for using Live Video for Facebook Ads!!